News
Article Published: November, 2005
Men at Work
Jung Park is spiffing up Denver, one man at a time.
Being a stylish, well-groomed male can require a lot of time, or, for some men, a small miracle. But at MetroBoom a new one-stop shop for the multitasking metro-sexual, a single salon appointment can help the average guy morph into a sophisticated urban trendsetter.
Owner Jung Parkís concept involves quick, concise personal care for men, with services that go well beyond the shave-and-a-haircut basics. A client can relax with a beverage while the staff attends to his grooming needs, including hair care, neck massage, nail buffing, and even a shoe shine. Meanwhile, a helpful personal shopper can help him choose the right ensemble for the weekendís lounge hopping from the menís boutique.
ìWe hope to cater to men who are already metrosexual, but also to the guys who need an extra nudge, the average Joes,î says Park. The new salon opened at the end of September, funded in part by money Parkís business model won through a competition sponsored by the University of Colorado at Denverís MBA program. And with its handsome, navy blue and lime green interior, stainless-steel sinks, and manly dark-wood accents, Parkís salon can help even the most average guy learn to look good, without offending his masculine sensibilities. MetroBoom, 1550 Platte St., Suite A/B, 303-477-9700.
