News

Article Published: Sunday, November 20, 2005

DenverPost

New salons and products

New salons and products to look great.

New salons and products are giving Denverites no reason to skimp on grooming this fall. Here's an update:

Man power: Jung Park can't stand the word metrosexual, but that didn't keep him from naming his business Metroboom and targeting it at young urban men. He opened the hair salon and clothing boutique in the booming Central Platte Valley last month.

Park, 34, says doesn't like the metrosexual label for city guys who are into shopping and being well- groomed, because "There's nothing new about looking good - that's why we have pictures up of Frank Sinatra, James Dean and Rock Hudson."

As a student at the University of Colorado at Denver last year, Park created a business plan for the salon that won the Bard Center's annual competition and $10,000. Park used that money, loans and credit to build his business, a sleek spot decorated with a green and black barber pole, Ikea furniture and leafy plants. Guys can get their hair cut and have a chair massage on one side of the space, while the other is a boutique brimming with T-shirts from Caffeine and Bachar, jewelry, caps, ties, dress shirts, jeans and trousers. Grooming product lines include American Crew, Hempz, Woody's and Elements. Also offered are fashion consultation and shopping services.

Haircuts are $30, and include a shampoo, scalp and neck massage; for $35, you get all that plus a pressure-point massage. Color or highlights are $45 and a chair massage is $20 for 15 minutes.

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